Description
Do you need to write a marketing plan and are unsure of where to start?
Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.
Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.
Mike has written 100’s of various plans over his 30-year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low-cost or no-cost strategies to move your club forward.
This course is for small to medium size facilities that may not have internal resources to undertake their marketing.
As marketing is really everything we do, this course will assist you to decide what will be most important and focusing your resources on the areas that will generate a return.
Summary of course:
- A marketing plan template is provided to you.
- Discussion of planning and where/how to start.
- Overview of the marketing plan components.
- Digital platforms available and which one is best for your club?
- Content strategy – Websites, newsletters, videos, blogs.
The end result will be a Marketing Plan specific to your facility or business.
